Kalshi / Campaign design
Brief / context
I designed a contextual campaign proposal connecting Kalshi to moments when people are already thinking about what happens next: waiting for food before a game and following reality-TV competition. The project brought together brand design, advertising concepts and platform-native mockups.
My role
Graphic designer · Brand design · Campaign creative · Art direction. I developed the Reality identity, visual treatments, contextual-ad compositions and digital presentation.
One platform. Different moments of curiosity.
The take-home brief asked how Kalshi could reach everyday Uber riders, people ordering Uber Eats around major games, and reality-TV audiences on X. Each context needed a different entry point into the same idea: turn an opinion about what happens next into an invitation to explore a market.
The insight
Waiting is already part of the experience. I used that pause as the creative opening, rather than asking the audience to stop what they were doing. The message had to connect to their immediate context before introducing Kalshi.
The approach
I treated the project as a connected brand system: recognizable Kalshi green, a clear message hierarchy, and imagery tailored to the audience. The work shown focuses on game-time food-ordering placements and a dedicated Reality identity.
Everyday rides: curiosity before competition
For the general Uber portion of the brief, the audience was broader than sports fans. The strategic distinction was to lead with everyday curiosity and Kalshi’s range of markets, not assume the rider was going to a game. The brief’s line ‘Predict more than your arrival time’ captures that contextual connection; it is a brief reference, not a finished execution shown here.
Reality: an identity built around the screen
I named the account Kalshi Reality and framed the wordmark inside a television-shaped silhouette. Kalshi stays prominent to preserve the parent-brand connection; the italic Reality lockup adds the energy of entertainment. Green and light-background versions let the same mark work across different surfaces.
The drama is tradeable
The header connects the emotional language of reality television to Kalshi’s markets. I used a trophy, anonymous silhouettes and data texture rather than building the identity around one show or celebrity. That keeps the account flexible across competition formats, while the headline gives the audience a quick reason to understand the connection.
A repeatable social-content language
I separated the content into three visual modes: green duotone for market-led posts, black-and-white for contestants, and full color for memorable moments. This gives the account variety without losing recognition, and creates a repeatable framework beyond a single header or profile image.
Uber Eats: from order tracking to game time
I placed the sports message in the waiting window after an order, when the food decision is already made. ‘Food’s on its way. Make your call on game time.’ bridges the delivery context and the match without making the ad feel unrelated. The football artwork creates immediate recognition, while the market bar introduces the product and the CTA makes the next step clear.
A clear hierarchy inside a familiar interface
The order status remains the primary task. Within the ad, I organized the message as image and market context, a short headline, then one action. The two phone compositions show how the creative can move from a matchup-led message to a touchdown-led variation without changing the underlying layout.
Brand recognition without a generic sports ad
I paired Kalshi green with painterly football imagery and print-like texture to give the placement a distinct campaign character. The expressive image draws attention; the clean interface, market bar and CTA carry the functional information.
What I would validate next
My design criteria were fast comprehension, a recognizable Kalshi identity and minimal interference with the host experience. Before launch, I would test whether people understand what they can trade, compare headline and CTA clarity, check small-screen legibility, and review placement permissions and market-availability wording. These are proposed next steps, not completed tests or measured results.
System overview — complete supplied boards
Original proposal boards. Mockup numbers and interface labels do not represent launched accounts or campaign results.
Deliverables / outcome
Completed design proposal spanning the Kalshi Reality identity, X header and profile mockup, social-content treatments, and tablet and mobile food-ordering ad concepts. This was a take-home concept project, not a launched Kalshi–Uber partnership; account statistics and market values in the mockups are illustrative.
Credits
- Emmanuel Harmon — graphic design, brand identity, campaign creative and art direction.