Nike × PVH / Rise Showroom
Brief / context
At PVH, I developed graphic and motion assets for the Nike Underwear Rise Showroom in China. The work placed graphic design and moving image within a showroom environment, with visuals developed in collaboration with the wider creative team.
My role
Senior Graphic & Motion Designer. I created graphic and motion assets, collaborating with art directors, producers and the creative team.
Design beyond a single screen
The showroom context changes how graphics are encountered: the work is seen as part of a physical environment, rather than one isolated image. The installation view provides that context before the individual motion studies are examined.
Three displays, one visual environment
The original studies show two tall display formats alongside a central swoosh composition. Shown together, they make it possible to compare the motion across the different screen proportions without flattening everything into one format.
Move across the studies to scrub the sequence, or focus and use the arrow keys.
My contribution within the team
My responsibility was graphic and motion design, developed within PVH’s creative team. The work shown reflects that contribution; it is not presented as sole authorship of the showroom or its full production.
Deliverables / outcome
Showroom graphics and motion assets for the Rise Showroom, documented here through installation imagery, a film and three original motion studies.
Credits
- Emmanuel Harmon — Senior Graphic & Motion Designer at PVH.
- Nike × PVH — Rise Showroom.
- Developed with art directors, producers and the creative team.