CREATIVE DIRECTION & PACKAGING

Bathe: Side B

MY ROLE
Creative Direction · Art Direction · Album Packaging
CLIENT
Bathe
MADE AT
90° Collective
YEAR
2024–2025
DISCIPLINES
Creative direction / Art direction / Album packaging / Moving image
TOOLS
Photoshop / After Effects / Figma / DaVinci Resolve

PROJECT AT A GLANCE

My Bathe work brings together album packaging, creative direction, art direction, and moving-image production. This collection gathers all five Bathe films from the 90° Collective archive, alongside the broader creative context of the Inside Voice(s) release cycle.

MY CONTRIBUTION & DELIVERABLES
Album packaging · Creative direction · Art direction · Creative production

Packaging & visual identity

I developed the album packaging as part of my wider creative work with Bathe, connecting the physical release with the visual direction around the music.

Film & motion

Avalon, Here, Capsize, BBY BOI, and Fields are presented together. The films span music videos and lyric videos, from intimate domestic imagery to warm exterior landscapes.

Individual & studio contributions

My creative and packaging work is distinct from the production company’s wider services. 90° Collective produced the films; the credited director and cinematographer for Here, Capsize, BBY BOI, and Fields is Godfred Ceasar Sedano.

CREDITS

Godfred Ceasar Sedano / Director & cinematographer — Here, Capsize, BBY BOI, Fields

Emmanuel Harmon (credited as Caine Harmon) / Creative producer & art director — BBY BOI; producer — Fields

90° Collective / Production company